PR, Influence and Social Media Manager
tarte™ is the pioneer of high-performance naturals™ & one of the fastest growing cosmetic companies in the U.S. Nearly 25 years ago, founder & CEO Maureen Kelly set out to create a cruelty-free line of easy-to-use, life-proof products packed with good-for-you ingredients that deliver real results without compromise. Each item is developed without the icky, bad stuff (like parabens, mineral oil, phthalates, & more) & with the best naturally-derived ingredients Mother Nature has to offer. The brand is 85% vegan (with 100% vegan skincare!) & proud to be the #1 concealer brand in the US.* tarte™ is committed to sharing its passion for skinvigorating™ ingredients with the world: it has in-store presence in over 20 countries & online at tarte.com, shipping to over 50 countries worldwide!
But tarte™ doesn't stop there. Giving back has always been a part of the brand's DNA. tarte is committed to lifting up others, having cleared thousands of teacher wishlists & mentoring future leaders & entrepreneurs through the tartelette U & internship programs & the shape your future™ small business awards. In 2017, tarte™ founded heart to tarte™, a 501(c)(3) non-profit organization to help support causes like female empowerment, underserved communities, environmental conservancy, animal rescue, disaster relief & health & wellness initiatives. tarte also sustainably sources ingredients directly from cooperatives, & in 2019 helped fund the creation of an all-female maracuja cooperative in the Rainforest.
Are you a force of nature who thrives in a fast-paced environment? Do you want to contribute to tarte's mission of offering cruelty-free, eco-chic cosmetics chock high-performance natural™ ingredients? If so, we'd love to hear from you!
tarte cosmetics is seeking a talented & strategic PR & Social Media Manager of international markets to join our team! The PR & Social Media Manager will be responsible for developing & driving the international PR & social media programs for all for launches/activations as well as for the long term brand awareness strategy. This role is highly collaborative & will report directly to the International Marketing Director, with support from Social Media Coordinators owning 1 direct report and 2 dot line reports. Our ideal candidate is beauty-obsessed with a proactive team player attitude, excellent communication & writing skills & is a multi-tasker that will reach deadlines in a fast-paced environment.
- Public Relations (PR):
- Building relationships with journalists, bloggers, and influencers, using those relationships to create opportunities for brand exposure and coverage
- Monitor media coverage and leverage insights for strategic brand positioning.
- Plan and execute PR activations such as influencer events, trips, product launches, or media desksides to drive buzz.
- Partner with Sephora & local retailers for multi-brand PR events and in-store activations.
- Develop innovative PR strategies and out-of-the-box brand awareness opportunities to maintain a strong & positive image.
- Social Media:
- Create social media timelines, proposals for tarte content on Sephora's local channels and ensure exposures on retailer channels.
- Curate and localize content that resonates with each market, driving community engagement.
- Communicate the international team’s content needs and partner with internal Content Creators and the Content/Video team to bring content to life
- Analyzing community feedback and insights to inform marketing and PR strategies.
- Developing creative campaigns and initiatives to support seasonal launches
- Ensuring all content aligns with the company's brand voice and messaging.
- Stay on top of the latest social media trends and create opportunity proposals
- Collaboration:
- Working closely with local and international collaborators across markets.
- Collaborating with external partners, agencies, and stakeholders on PR and community initiatives.
- Measurement and Reporting:
- Tracking and analyzing PR and community metrics such as media mentions, social media engagement, and sentiment analysis.
- Providing regular reports on the effectiveness of PR and community initiatives and making recommendations for improvement.
- Compile weekly, monthly and quarterly PR and Social media reports
Requirements:
- Work out of tarte’s Paris office
- Fluent in English and French highly recommended.
- Bachelor’s or master’s degree in Marketing, PR or Communications.
- 5+ years of experience in PR & social media marketing, ideally at a PR agency or within a fast-growing brand.
- Must have an active personal or professional social media presence with a strong following
- Comfortable on-camera & experienced in creating engaging, trend-driven content
- Proven track record in developing and executing successful PR & influencer strategies
- People management experience with 1+ direct reports
- Self-starter with the ability to prioritize in a fast-paced environment & meet changing deadlines on multiple projects.
- Works well under pressure & has a flexible & positive attitude
- In-depth understanding of relevant & upcoming social media trends
- Excellent verbal, communication & writing skills
- Strong project management skills
- Up to date on relevant cultural events
- Passionate about beauty & the cosmetics industry (experience in beauty is a plus!)