We are seeking an experienced and visionary Head of Digital Marketing to lead the digital marketing efforts for a large hospital system in India.
The Head of Digital Marketing will be responsible for driving digital patient engagement, marketing automation, and consumer-centric digital transformation across the organization. The role will focus on leveraging digital channels to enhance patient acquisition, optimize conversion funnels, and improve overall customer experience.
Requirements
Key Responsibilities:
1. Digital Strategy & Consumer Engagement
- Lead digital marketing initiatives to drive OPD and ER volume through digital channels, ensuring strong funnel conversion.
- Enhance patient experience through data-driven engagement strategies, including website, mobile app, and contact center integration.
- Develop and execute performance marketing strategies across paid, owned, and earned media.
- Ensure best-in-class customer journeys by integrating website, app, and omnichannel engagement.
2. Martech & Data-Driven Decision Making
- Own the marketing automation ecosystem, leveraging SFMC (Salesforce Marketing Cloud) for targeted patient engagement.
- Optimize lead generation, customer segmentation, and personalized digital interactions.
- Implement analytics frameworks to measure and improve digital campaign performance.
3. Innovation & Transformation Initiatives
- Lead transformation projects such as shared services and ERM-driven admissions automation.
- Partner with L&D to upskill teams and build a digital-first culture.
4. Cross-Functional Collaboration
- Work closely with PRM, Contact Centre, and Clinical teams to align digital initiatives with organizational goals.
- Partner with L&D to upskill teams and build a digital-first culture.
Knowledge, Skills and Experience
Educational qualifications/Certification: Post Graduate degree in Business, Marketing, Digital Strategy, or a related field
Relevant experience:
- 15+ years in digital transformation, martech, and performance-driven digital strategy at scale.
- Hospital background not mandatory but preferred. Experience managing digital transformation in large organizations is essential
Skills and Capabilities
Functional:
- Ability to define and implement a long-term digital roadmap aligned with business objectives.
- Expertise in digital marketing, automation, and omnichannel engagement to drive patient acquisition and retention.
- Strong project management skills to deliver high-impact digital initiatives on time and within budget.
Behavioural:
- Ability to quickly adapt to industry trends and drive continuous improvement in digital strategies.
- Strong communication and collaboration skills to align digital initiatives across multiple teams.
- Deep understanding of customer journeys and commitment to enhancing patient experience through digital solutions
Benefits
Key Responsibilities:
1. Digital Strategy & Consumer Engagement
- Lead digital marketing initiatives to drive OPD and ER volume through digital channels, ensuring strong funnel conversion.
- Enhance patient experience through data-driven engagement strategies, including website, mobile app, and contact center integration.
- Develop and execute performance marketing strategies across paid, owned, and earned media.
- Ensure best-in-class customer journeys by integrating website, app, and omnichannel engagement.
2. Martech & Data-Driven Decision Making
- Own the marketing automation ecosystem, leveraging SFMC (Salesforce Marketing Cloud) for targeted patient engagement.
- Optimize lead generation, customer segmentation, and personalized digital interactions.
- Implement analytics frameworks to measure and improve digital campaign performance.
3. Innovation & Transformation Initiatives
- Lead transformation projects such as shared services and ERM-driven admissions automation.
- Partner with L&D to upskill teams and build a digital-first culture.
4. Cross-Functional Collaboration
- Work closely with PRM, Contact Centre, and Clinical teams to align digital initiatives with organizational goals.
- Partner with L&D to upskill teams and build a digital-first culture.
Knowledge, Skills and Experience
Educational qualifications/Certification: Post Graduate degree in Business, Marketing, Digital Strategy, or a related field
Relevant experience:
- 15+ years in digital transformation, martech, and performance-driven digital strategy at scale.
- Hospital background not mandatory but preferred. Experience managing digital transformation in large organizations is essential
Skills and Capabilities
Functional:
- Ability to define and implement a long-term digital roadmap aligned with business objectives.
- Expertise in digital marketing, automation, and omnichannel engagement to drive patient acquisition and retention.
- Strong project management skills to deliver high-impact digital initiatives on time and within budget.
Behavioural:
- Ability to quickly adapt to industry trends and drive continuous improvement in digital strategies.
- Strong communication and collaboration skills to align digital initiatives across multiple teams.
- Deep understanding of customer journeys and commitment to enhancing patient experience through digital solutions