Senior Vice President, Custom Market Research - Agriculture (Inputs & Machinery)
Job Description
Senior Vice President, Custom Market Research – Agriculture (Inputs & Machinery)
About the Role
This role plays a key part in helping agricultural businesses make strategic decisions through high-impact custom insights and consulting.
With deep experience in ad hoc research, the role delivers practical, trusted guidance to clients across the US agriculture industry, with a primary focus on inputs and machinery.
The position builds strong, collaborative relationships with clients and industry partners, works closely with global Centers of Excellence to deliver best-in-class custom projects, and supports key account teams when needed.
It also provides mentoring and day-to-day leadership to US based team members, contributes to proposals and brings research to life by confidently sharing insights with clients.
Main Responsibilities
• Serve as a senior member of the Custom Research Leadership Team, helping to set direction, drive growth and strengthen the commercial impact of the custom insights business in the US agriculture market for inputs and machinery.
• Lead, manage and mentor US based custom research colleagues, including direct line management of 1 team member and coaching of junior and mid-level team members.
• Act as a subject matter expert in market research and agriculture, with deep knowledge of the inputs sector and machinery markets.
• Own capacity and resource planning, partnering closely with global Inputs and Machinery Centers of Excellence to ensure effective, scalable delivery.
• Take end-to-end responsibility for client engagements, including needs assessment, proposal design, pricing input, research design (including complex methodologies) and project execution.
• Ensure excellence in project delivery by leading project teams, managing timelines, quality and budgets.
• Deliver high-quality, insightful and commercially relevant outputs that clearly address client business challenges and connect insights into a compelling, strategic narrative.
• Present findings to senior client stakeholders and co-lead regional and global pitches, sales presentations, negotiations and cross-sell or up-sell opportunities in close partnership with the Commercial team.
Person Specification
• Deep expertise in agriculture and market research industries, with expert-level knowledge of custom research solutions, particularly across inputs and machinery.
• Strong background in research leadership and project management, with a proven ability to lead complex, multi-stakeholder projects from design through delivery.
• Highly developed analytical, presentation and communication skills, with the ability to translate complex findings into clear, impactful stories for senior audiences.
• Demonstrated people leadership capability, including line management experience, talent development and a strong intuition for building and growing high performing teams.
• Commercially minded, with experience supporting business growth across proposals, pitches and client engagements.
• Confident user of mainstream AI tools to improve efficiency, insight generation and innovation in day-to-day work.
• Fluency in English.
• Bachelor’s or Master’s degree required.
• Typically 10 - 12 years of professional experience, including time in a management role and exposure to more than one sector of the market research industry.
Interview Process
3 or 4 interview stages, held over Microsoft Teams.
About Kynetec
Kynetec is a global leader in agricultural and animal health & nutrition market research, delivering high-quality data, insights and custom research that help agribusinesses grow with confidence. With deep industry expertise and direct access to farmers, agronomists and other key decision-makers worldwide, we support clients across inputs, machinery and the wider ag value chain to make informed, strategic decisions in a rapidly evolving market.