Job Description
Job Description
Summary:
Quigley-Simpson is seeking a Director of Programmatic to lead and scale our programmatic practice across the full portfolio of clients. This role will play a central part in shaping the department’s future, driving growth, and strengthening the agency’s overall programmatic capability.
Why This Role Stands Out:
Most agency director roles manage one major account. This role oversees programmatic for the entire agency. You will shape the department from the ground up, build the roadmap for growth, pitch new business, and work directly with agency leadership to influence the future of the practice. The environment has limited red tape, strong support from leadership, and high autonomy. This is an ideal role for someone who wants to build, innovate, and make a real impact rather than feel like a cog in a large machine.
Core Accountabilities:
- Manage and mentor a team of programmatic buyers, providing guidance on both technical skills and career development
- Oversee all programmatic execution including campaign setup, QA, pacing, performance management, and testing roadmaps
- Lead programmatic strategy across key accounts, ensuring clear objectives, measurement frameworks, and optimization plans
- Partner with Analytics to build measurement plans, including lift studies, attribution approaches, and incrementality testing
- Translate complex data into clear insights and communicate recommendations confidently to senior clients
- Stay ahead of industry changes such as privacy, identity, signal loss, AI, and evolving DSP capabilities and guide clients and the agency accordingly
- Manage relationships with DSPs, data partners, verification vendors, and workflow platforms
- Develop processes and governance standards to ensure consistent high-quality output
- Support new business pitches with programmatic POVs and strategies
- Build resourcing plans, hiring needs, and a department growth roadmap that aligns with agency goals
Academic/Educational Requirements:
- Bachelor’s degree or relevant experience
Required Skills/Experience:
- Minimum 8 years of experience in programmatic marketing with a focus on performance marketing
- Minimum 3 years of experience at a competitive marketing agency focused on performance marketing
- Minimum 2 years of experience managing people
- Must have recent in-platform execution experience including campaign setup, optimization levers, audience and data onboarding, trafficking workflows, QA, pacing management, reporting pulls, and troubleshooting within leading DSPs.
- Experience with Google Analytics and other measurement platforms
- Excellent written, verbal communication, and presentation skills
- Ability to work efficiently in a fast-paced environment, with a high level of accuracy and attention to detail
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